During the month of August, we've dedicated the Lexinet 701 Blog to the 8 Critical Elements to a Successful Marketing Campaign. Whether you are focused on student recruitment, alumni engagement, fundraising or communicating with students currently on campus, each of these eight elements are critical to your campaign's success.
To review Unit 1: "Identifying Your Marketing Goals and Target Audience", Unit 2: "Vital Elements to Attention-Grabbing Marketing - Creative, Message and Offer", Unit 3: "Identifying Your Ideal Timing and Delivery Channels", and Unit 4: "Post-Campaign Follow-Up: What Did You Learn?", click the Lexinet 701 blog link below.
Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.