Wednesday, August 27, 2014
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Marketing 101: Lexinet 701 Mastering Marketing for Higher Education

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During the month of August, we've dedicated the Lexinet 701 Blog to the 8 Critical Elements to a Successful Marketing Campaign.  Whether you are focused on student recruitment, alumni engagement, fundraising or communicating with students currently on campus, each of these eight elements are critical to your campaign's success.

To review Unit 1: "Identifying Your Marketing Goals and Target Audience", Unit 2: "Vital Elements to Attention-Grabbing Marketing - Creative, Message and Offer", Unit 3: "Identifying Your Ideal Timing and Delivery Channels", and Unit 4: "Post-Campaign Follow-Up: What Did You Learn?", click the Lexinet 701 blog link below.  

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog. 


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3 Ways to Recruit New Students Using Instagram

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As a college or university, you are constantly trying to come up with ways to gain an edge when it comes to attracting prospective students to come to your school. Institutes are constantly having to be more and more active throughout their social media channels in order to keep up with one another. The most common social media platforms are, of course, Facebook and Twitter; however, if you are looking for a new way to persuade potential students to decide to attend your school look no further than Instagram. 

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.

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LinkedIn for Higher Education: Are You Using It?

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LinkedIn used to be a great place to keep your resume up to date, connect with co-workers and follow power Influencers such as Richard Branson and Bill Gates.  And don’t get me wrong, it’s still a great place to do those things, but LinkedIn has evolved into so much more including a phenomenal resource for higher education marketers.  

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.

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