Friday, December 19, 2014
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Marketing in 2014 - What We Learned (Sometimes The Hard Way)

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Storytelling.  It was an emphasis for many marketing professionals in 2014.  Whether telling the story of current students on campus, telling the story of recipients of donated funds, or telling the story of alums making a difference after graduation, telling the right story can tug at heartstrings, create cause for celebration or influence behavior. 

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the
 Lexinet701 blog.

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Influence Moods With Color and Boost Direct Mail Results

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Take your personalization to the next step.  Integrate color into your targeting and messaging and the recipient's  mood and inclination to buy or donate based on the colors you use in your layout and design.  

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog. 
Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog. 
Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog. 
Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog. 

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What is Lexinet 701?

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Specializing in data-driven marketing communications for over 20 years, Lexinet understands the importance of higher response rate and ROI for marketing campaigns by organizations such as yours.  In fact, it is so important that we developed Lexinet701, a division of Lexinet Corporation, to help educate our clients on how to implement an effective integrated data-driven marketing strategy.

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.



 

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