Thursday, January 29, 2015
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5 Ways to Refresh Your Marketing in the New Year

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It’s hard to believe that the year 2015 is already a month old, but it’s true.  Even though we’re entering February, it’s not too late to think about some ways that you can refresh your marketing in this new year.  We’ve come up with 5 fresh ways you can boost your marketing during 2015.

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.

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Take A Look At Color in 2015

post image It's a new year and time to reflect on what worked well for your organization in 2015 and ways to generate even better results from your marketing campaigns.  One way to increase your direct mail campaign results is to add more color.

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the Lexinet701 blog.


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Marketing in 2014 - What We Learned (Sometimes The Hard Way)

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Storytelling.  It was an emphasis for many marketing professionals in 2014.  Whether telling the story of current students on campus, telling the story of recipients of donated funds, or telling the story of alums making a difference after graduation, telling the right story can tug at heartstrings, create cause for celebration or influence behavior. 

Want to see more industry articles to help with your higher education/nonprofit marketing? Check out the
 Lexinet701 blog.

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